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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
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LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
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Connect your AI tools to Usermaven with MCP →

AI marketing attribution software
for B2B SaaS and agencies

Connect marketing, product, and CRM data for unified attribution and see which channels, campaigns,
ads, and content drive conversions, pipeline, and revenue.

14-day free trial. No card required

ConnectedSalesforceHubSpotStripeGoogle AdsMeta AdsLinkedIn AdsLive

What would you like to explore in your data?

Suggested for your workspaceWhere do users drop off in the "Sign up to Upgrade" funnel?Funnel · Sign up to UpgradeHow has monthly recurring revenue changed over the last three months?Revenue · PaddleWhich channels drive "Signups" conversions over the last 30 days?Attribution · Signups
Ask Maven about your data…

Trusted by fast-growing brands and agencies

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4.8

4.9

4.8

4.9

4.9

The problem

Your best marketing channels may be getting zero credit.

A customer might first find you through Google Ads, come back through email, compare options through organic search, and then return directly to convert. Many analytics tools give all the credit to the final visit, so the channels that started and influenced the sale can look like they did nothing.

Real customer journey

How the customer actually converted

1
Google Ads
Google Ads
First visit
Discovered your brand
→
2
Email
Came back
Clicked campaign
→
3
Organic search
Another visit
Compared options
→
4
Direct
Final visit
Came back directly
→
5
Purchase
Converted
Order completed
What most tools report

All credit goes to one channel

Direct
100%
Google AdsGoogle Ads
0%
Email
0%
Organic search
0%
AI Traffic
0%

This can make you invest more in the wrong channel.

Smart features for ROI-focused teams

Everything you need to get marketing attribution right.

See which channels drive revenue, where budget is wasted, and how users engage, convert, and move across the full customer journey with accurate cross-channel attribution.

Customer journey tracking

Understand how users move across the entire journey

Track user interactions across sessions, devices, channels, and AI-driven customer journeys from first visit to conversion. Usermaven uses identity resolution to reconnect fragmented journeys, visualize complete user paths, identify unexpected drop-offs, and uncover which journeys drive the most revenue.

Explore user journeys
Animated preview of a Usermaven contact profile: three separate sessions (an anonymous iPhone visit from a LinkedIn ad 23 days ago, an anonymous laptop visit from Google search 9 days ago, and a signed-in visit that booked a demo 2 days ago) are resolved to one contact, merge into a single journey, and end in a $149 per month subscription credited to the first LinkedIn touch.

Funnel analysis

Identify drop-offs and fix conversion bottlenecks

Build custom funnels to track how users move across key conversion steps. Identify drop-offs, analyze conversion rates, and uncover friction points across campaigns, channels, and attribution windows to improve performance.

Explore funnels
Animated preview of a Usermaven funnel: four steps take 18,420 unique visitors to 412 subscriptions (2.24% conversion), the biggest drop-off (75% of visitors leave between viewing pricing and signing up) is highlighted, and a breakdown by channel shows Paid Search converting 38% of pricing viewers against a 25% average.

Analytics and reporting

Website and product analytics in one place

Combine website, product, and attribution analytics to understand customer behavior across channels, campaigns, AI traffic sources, and product experiences. Start with a ready-made dashboard, build from scratch, or tell Maven AI what you need. Maven AI assembles the dashboard as you chat, creating reports and adding relevant attribution and retention insights for you.

Explore website analytics
Animated preview of Maven AI building a Usermaven dashboard from one sentence: it adds website visitors with top sources including AI Search, signups by channel, feature adoption and week 4 retention reports, then the dashboard is saved as Launch dashboard.

Conversion and revenue tracking

Attribute revenue to the right channels

Connect conversions, pipeline, and revenue to the campaigns and channels driving them using CRM attribution sync and conversion syncing. Measure true ROI, identify high-LTV acquisition sources, and understand which touchpoints influence revenue.

Explore attribution
Animated preview of Usermaven channel attribution: a $24,000 closed-won deal syncs in from HubSpot and is credited to Paid Search, then switching the attribution model from First Touch to Linear to Time Decay re-distributes the same $412K of revenue across channels, lifting Email from $34K to $83K.

AI-powered insights

Spot trends and opportunities with AI insights

Automatically analyze attribution, conversion, and customer journey data to uncover trends, performance shifts, and growth opportunities. Use Maven AI inside Usermaven, or connect compatible AI assistants and agents to your analytics through MCP, so you can spend less time analyzing data and more time optimizing revenue.

Explore Maven AI
Animated preview of Maven AI in Usermaven: a suggested question about which marketing channels drive the most conversions is asked, Maven works through the attribution data and answers that Paid Search drove 38% of conversions in the last 90 days with a bar chart, then the answer is added to a dashboard and follow-up questions are offered.

No-code event tracking

Capture every important interaction and conversion

Track clicks, page views, form submissions, purchases, and key product interactions with first-party and server-side tracking, or create custom events without code. For activity outside your website or product, Event Sources bring payments, subscriptions, webinar attendance, closed deals, and other offline conversions into Usermaven. Connect Stripe, Paddle, or Zapier, or use webhooks and CSV imports to keep your attribution complete and consistent.

Explore event tracking
Animated preview of the Usermaven Events activity stream: new events land on top every second, each tagged with where it came from, from auto-captured pageviews and clicks, a tracked demo form and a server-side signed_up event to a Stripe subscription, a Zapier webinar attendance and a Paddle recurring payment, all processed.

MEASUREMENT TRUST CENTER

Know whether your analytics data can be trusted

Usermaven continuously checks your campaign tracking, customer matching, platform connections, conversion feedback, and data confidence. See a clear Trust Score and the highest-impact fixes first, so you can resolve issues before they affect reporting, budget decisions, or campaign performance.

Read about Trust Center
Animated preview of the Usermaven Measurement Trust Center: checks run across campaign tracking, customer matching, connected platforms, conversion feedback and data confidence, the Trust Score settles at 78, the top fix for paid visits missing campaign data is confirmed, and the score climbs to 91.

Customer segmentation

Target the right audience with smarter segmentation

Segment users by acquisition source, behavior, company, or custom attributes to compare performance across audiences. Identify high-value customer segments and uncover patterns that improve targeting, attribution, and conversion performance.

Explore segments
Animated preview of creating a segment with Maven AI in Usermaven: a marketer describes the audience in plain English, Maven fills in three filters (original channel is Paid Search, viewed pricing at least twice in the last 30 days, more than 50 employees), and after approval the Ready to buy segment is created with 386 users across 74 companies.

Retention and cohorts

Measure retention and long-term value by cohort

Measure retention, engagement, and long-term customer value using cohort analysis. Understand which acquisition channels, campaigns, and touchpoints drive retention, repeat conversions, and sustainable revenue growth.

Explore product analytics
Animated preview of Usermaven weekly cohort retention: six cohorts fill a heatmap, a cell tooltip shows retention, retained users and cohort size, then the Organic Search segment is applied and retention rises by 9 points at Period 4 compared with all users.

How Usermaven works

Go from data to insights in 4 simple steps.

Step 1 of 4

Connect your data

Install the Usermaven script, connect your marketing channels, and sync conversions from your CRM and ad platforms.

Connected Sources4 / 4
SalesforceSalesforceCRMConnected
Google AdsGoogle AdsAd platformConnected
Meta AdsMeta AdsAd platformConnected
HubSpotHubSpotCRMConnected

Why Usermaven?

Complete tracking. Clear attribution. Better decisions.

CRMs, ad platforms, and analytics tools often report fragmented attribution data, missing touchpoints, and incomplete customer journeys. Usermaven brings attribution, product analytics, and CRM data together in one platform to deliver accurate revenue attribution.

Features
Traditional Tools
Usermaven
Ad-blocker bypass
Data loss from blockers and browsers
Attribution recovery with server-side tracking
Multi-touch attribution
Mostly last-click reporting
Multi-touch attribution across the full journey
Auto-capture (no code)
Manual setup and event mapping
Automatic event and conversion capture
AI traffic attribution
Often grouped as referral or direct
Track and analyze AI-driven traffic sources
Revenue & LTV tracking
Conversion-focused reporting
Revenue, LTV, and channel impact tracking
365-day attribution window
Limited attribution windows
Long-term attribution across the full funnel
Server-side tracking
Mostly client-side tracking
Reliable server-side event collection
Identity resolution
Fragmented sessions and users
Cross-device identity resolution
Data activation
Insights remain inside reports
Sync data to other tools with Reverse ETL
GDPR compliant by default
Extra setup is often required
Privacy-friendly tracking built in
Unified marketing + product data
Disconnected tools and reports
Marketing, product, and CRM data unified
Ready to turn attribution into a growth advantage?
Start free trial

*No credit card required.

All-in-one platform

Get your entire growth system in one place.

Explore a complete set of tools designed to help you track, understand, and improve performance in one place.

Multi-touch attribution
Funnels
Website analytics
Product analytics
Analytics dashboards
User journeys
Segments
Trends
Contact profiles
Maven AI
MCP
Events
Reports and alerts

CUSTOMER FEEDBACK

Loved by marketers, agencies & brands.

See how marketers, agencies, and product teams use Usermaven to track, understand, and grow.

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.
JM
Jessica M.Marketing Manager
We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.
ML
Marcus L.Head of Paid Media
The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.
AT
Ahmed T.Performance Marketing Lead
Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.
JT
Jake T.Founder
Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.
LS
Lauren S.Head of Digital Marketing
We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.
PN
Priya N.Co-founder
What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.
RM
Rachel M.VP of Marketing
Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.
DR
Daniel R.Head of Growth
We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.
KL
Kevin L.Growth Manager
Browse all reviews

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Marketing attribution software | Usermaven